E3 – Electronic Entertainment Expo – Los Angeles, CA


How can I describe this event?  Actually it feels like Disneyland, Las Vegas, and a video arcade all rolled up in one.  Sensory overload is off the charts at E3 and it takes a while just to figure out where to start exploring.

Consumers spent more than $22.41 billion on game content, hardware and accessories in 2014.  50% of all Americans play games on consoles, PCs, phones and tablets. It is a huge market to sell to, and its audience is diverse.

But how does E3 relate to Car Culture?  For starters, there is this new game called Forza.  Maybe you have heard about it.  Anyway, Xbox displayed the new Ford GT in conjunction with the soon to be released (September 15, 2015) Forza Motorsport 6.  The new Ford GT was amazing to see when it was unveiled months ago, but to see it in person was simply bliss.  I applaud Ford for pushing the envelope with their new design.  Forza will run at 1080p at 60 frames/second.  Stunning visuals, 450 different cars and diverse locales to race in, you are sure to be immersed in this game, whether you play it alone or online.

In addition to the Ford GT, Ford also brought a Ford Mustang GT350, a Ford Focus RS and F-150 Halo Sandcat.

Inside the main lobby, Forza Horizon 2 showcased the 2016 Mazda MX-5. This newly designed roadster starts around $25K and looked fantastic.  And for two lucky players that participated in the Forza 2 competition, they each received a new MX-5.  Most people would be happy just to attend E3, but to also get a car too?  Now that is just icing on the cake.

Electronic Arts presented the new installment of Need For Speed. In game, the player is able to customize their vehicles and drive them in a huge open world environment.  The object is to increase your street credibility depending on your speed, style, build, crew and outlaw skills.  The game will be available on November 3rd of this year.

And for the kids or kid in all of us, Activision’s Skylanders Superchargers game will allow players to race through land, sea or sky.  With their collaboration with Nintendo, Skylanders introduces Donkey Kong and Bowser as playable characters in their game as well.

For more information on E3, its press conferences and upcoming games go to www.e3insider.com

“The Entertainment Software Association (ESA) is the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish computer and video games for video game consoles, personal computers, and the Internet.

ESA offers a range of services to interactive entertainment software publishers including a global anti-piracy program, business and consumer research, government relations and intellectual property protection efforts. ESA also owns and operates E3.”

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