SEMA is built on horsepower, innovation, and spectacle. However, the real heartbeat of the show floor comes from the people who bring those displays to life. Every year, models and brand ambassadors help define the visual energy of the event, and Girls of SEMA 2025 delivered that presence in full force.
This gallery serves as a companion piece to our full event coverage, which you can explore in A Complete Look at SEMA 2025
Industry Icons Who Transcend the Booth
Some names at SEMA no longer need an introduction. Constance Nunes continues to stand out as one of the most respected figures on the show floor. Her evolution from model to accomplished car builder represents how automotive culture has shifted toward authenticity and hands-on credibility.
Best known for her work on Cars by Constance and Car Masters, Nunes drew steady crowds throughout the event. Her presence bridges old-school SEMA tradition with the modern builder-driven era.
Booth Energy and Brand Personality
Beyond individual icons, booth teams play a huge role in shaping the pace of the show floor. The always-entertaining girls of UniAuto brought nonstop energy, bold styling, and approachable vibes that kept attendees coming back.
That kind of interaction matters at SEMA. When brands pair strong products with engaging personalities, their booths become destinations rather than pass-through displays.
Precision, Performance, and Presence
Wheel brands understand that visual alignment is everything. Azad Wheels executed that balance perfectly with standout appearances from Diana Sparks and Jacqueline Bolanos.
Their presence matched the aggressive styling and premium finishes on display, reinforcing how cohesive branding elevates both product and perception.
Crowd Favorites That Never Miss
Some booths become magnets year after year. Toyo Tires remains one of the most consistent crowd favorites, with models drawing attention as part of a polished, motorsports-inspired presentation that aligns perfectly with the brand’s performance legacy.
That same energy carried over to the Traxxas booth, where the Traxxas girls added a fun, approachable layer to a brand deeply rooted in enthusiast culture. Together, these booths reminded everyone that SEMA is as much about passion as it is about scale.
Pop Culture Takes Over the Show Floor
Few displays blended automotive culture and entertainment as effectively as Sparq. Their massive booth, featuring replica cars from the Fast and Furious, became one of the most photographed spaces of SEMA 2025.
The Sparq models turned the booth into a full experience, combining cinematic visuals with strong presence and coordination. It was a reminder that storytelling still plays a major role in how brands capture attention.
For more SEMA-related coverage, explore our full archive here: SEMA
Adam Hyatt is an internationally published Photographer & award winning Cinematographer based in Los Angeles, CA. He is also the owner of SNAK Media, a small production company that specializes in automotive, fashion, corporate, events, and short film projects.
